Apr 5, 2019 | #MrsEneroFinds, #PressRelease, LOVE!

Beauty should never have been one or the other, as claimed by SkinWhite in their new


Dark Skin versus White Skin. Does it really matter? Does one always have to be superior over the other? SkinWhite is saying otherwise.

One would wonder why a skin whitening brand such as SkinWhite would dare to say that dark skin is beautiful. “It’s all about choice”, says Rachelle Layda, Marketing Manager for Whitening of Splash Corporation. “SkinWhite is a brand that empowers women to choose. A choice to define their own standard of beauty. If you choose to have dark skin, you are beautiful. If you choose to have white skin, you are just as beautiful. The choice is yours, and SkinWhite respects that choice”.

This inclusivity is refreshing and speak volumes, especially at a time when shaming and bullying is prevalent across social media. Bashers and haters abound online with no agenda but to shame in all forms and ways – body-shaming, hair-shaming, race-shaming, gender-shaming, and yes, also skin-shaming. “This is precisely the stigma that we wish to change. Skin color should not be about one being better than the other”, adds Pam Sulit, Splash Corporation’s VP for Marketing.

“White and dark are both beautiful.” confirms Rachel Villanueva, Creative Director of Petch & Partners, the creative agency that created this campaign for SkinWhite. She continues, “It’s about time that dark skin and white skin get the same adoration and acknowledgment.”

There has never been an outright claim that DARK IS BEAUTIFUL. And for the statement to come from a skin whitening brand, it should be easy for others to follow suit. And for those who choose that WHITE IS BEAUTIFUL, there’s due acknowledgement that they’re simply taking control of their beauty too. And why not? Wear your skin, whichever way you choose. Because DARK OR WHITE, YOU ARE BEAUTIFUL.

Watch the new SkinWhite ad at https://www.youtube.com/watch?v=RWN9FAZhlO0&feature=youtu.be


  1. Queenie Gallardo

    Hi momshie una kopo ito nakita sa commercial at magnda pantay pantay dapat ang tingin maitim man o maputi 😍👍

  2. renxkyoko

    I saw so many skin whitening lotions and other cosmetic stuff being sold in the Philippines. I think Filipino women should change that attitude. It’s not only Filipinos who think white skin is beautiful and look down on people who have brown skin. If they think white skin is beautiful, so be it. Each to his /her own preference. But don’t discriminate or look down on brown – skinned people. Most Asians are guilty of that. ( especially Koreans …. well, I’m sorry for naming names, but it’s a fact. )


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About Me

Hello, I am Mrs. Enero! I am a happy wife & mom of Eliana and Enver. Follow our family adventures, here on my online diary : EAT! PRAY! LOVE! TRAVEL! #mrsEnerodiaries and #EnerosOnTheRoad



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