Jobstreet by SEEK Philippines, in partnership with SM Supermalls, welcomed  entrepreneurs, industry leaders, and key stakeholders to the MSME Summit 2025 at the SM Mall of Asia Music  Hall. The event showcased the shared commitment of Jobstreet and SM Supermallsto empower Filipino micro,  small, and medium enterprises (MSMEs) and foster sustainable growth for the nation’s backbone industries. 

Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, highlighted the summit’s goal:  supporting MSMEs as a driving force of the Philippine economy. 

“SM is not just a venue—it’s a partner in every MSME’s success story,” said Joaquin L. San Agustin, Executive  Vice President for Marketing, SM Supermalls. “When MSMEs grow, the nation grows. Every small business that  thrives represents a dream realized, a livelihood sustained, and a community strengthened.” SM’s own growth  story mirrors that of its MSME partners. From a small shoe store in Carriedo to 88 malls nationwide, SM  understands the value of small beginnings. “Almost 70% of our tenants are MSMEs—their success is the  foundation of SM’s continued growth,” San Agustin added. Through the SM for MSMEs program, the company  provides high-foot-traffic spaces, market access, and visibility to help entrepreneurs scale sustainably. 

Key sessions addressed practical needs for MSMEs.  Participants learned how to scale their first hire with Mr. Henry Jose “Joey” Yusingco of Jobstreet, explored AI  applications for small businesses with Ms. Arlynne Roa Awayan of Asia Pacific College, and received insights on logistics and operations from Lalamove PH, 2GO Travel,  and DITO BizBayan. Ms. Life Dawn Cervero of TikTok guided attendees on smart marketing on a budget, while  a panel from BDO, Maya, RCBC, BanKo, and Asialink shared finance hacks for sustainable growth. 

Success stories, like Kay & Karl Santos of 1919 Chocolate, inspired participants with real-life examples of scaling  Filipino businesses. Partner demos and the Partner Passport Challenge reinforced networking, learning, and The MSME Summit 2025 reaffirmed SM Supermalls’ commitment to Filipino entrepreneurship, providing  programs, spaces, and partnerships that help MSMEs innovate, scale, and thrive in a rapidly evolving economy.

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